I’m a full stack marketer.
I’ve worked for startups on and off for the past 25 years, both as an advisor and as a CMO.
Advertising
Concise, clear, clever – with an absolutely obvious emotional or logical benefit.
Of course we want our health insurance to be uncomplicated.
I can say with certainty that I write good headlines.
Branding
The personality of a product, a service, a place, a person – that’s a brand. Brand expression is the manifestation of the idea. Naming, design, logos, colors, language, ways of doing business – these are all brand expressions, ways of positioning an entity in a marketplace.
Social
I now have almost 20,000 Linkedin connections which I use at scale.
Here’s an exercise in Social Media: “Friend me” on LinkedIn
Social media is simply about sharing good content with proper marketing mechanics.
Guerrila
Out of the box ideas are very powerful.
We once sent saplings to green journalists to promote the ideas that our company was saving trees. Downloading our app was named the #1 way to be green on Earth Day.
Events
Real world and virtual events are very effective at building strong relationships and a positive perception of the people at a company. Sponsored webinars, in house webinars, virtual summits, lunch and learns, conferences – it all works.
Spam no longer works. Combining email with other marketing mechanics does work.
Lead nurturing, email followups to cold calls, newsletters are all effective marketing ingredients.
Public Relations
Describe the product/service
Analyst Relations
Describe the product/service
Testing and Analytics
Describe the product/service