Want to optimize your marketing?
Small, smart changes can make a massive difference.
Bold moves can too. Andiamo!
I’m happy to help.
I can provide both the ideas and tactics that drive growth.
Histórico de Trabalho
Wrote Novels
The 80s
Being a writer in NYC was a good excuse to live in Mexico, Japan and France. I learned to write well. And I read the history of literature. I still write non-fiction.
Copywriter
1988 to Present
I got a job in Tokyo with one headline. I realized distilling benefits was a valuable skill. I honed the art at digital and branding firms in SF. I still do it.
Journalist
1992 to Present
A friend told me how to “pitch” stories to editors. I landed a Q&A with Allen Ginsberg for Details. Then I wrote many great articles for Wired. I can share links.
Marketer
2004 to Present
Although I worked at two startups in the 90s, one backed by Kleiner Perkins & LVMH, it was getting a lot of press for my book Cafe Haiku that motived the decisive move to marketing. Unconventional but true.