Want to optimize your marketing?

Small, smart changes can make a massive difference.

Bold moves can too. Andiamo!

I’m happy to help.

I can provide both the ideas and tactics that drive growth.

Histórico de Trabalho

Wrote Novels

The 80s

Being a writer in NYC was a good excuse to live in Mexico, Japan and France. I learned to write well. And I read the history of literature.  I still write non-fiction.

Copywriter 

1988 to Present

I got a job in Tokyo with one headline. I realized distilling benefits was a valuable skill. I honed the art at digital and branding firms in SF. I still do it. 

Journalist

1992 to Present

A friend told me how to “pitch” stories to editors. I landed a Q&A  with Allen Ginsberg for Details.  Then I wrote many great articles for Wired. I can share links.

Marketer

2004 to Present

Although I worked at two startups in the 90s, one backed by Kleiner Perkins & LVMH, it was getting a lot of press for my book Cafe Haiku that motived the decisive move to marketing. Unconventional but true.