Startup Marketing Consultant


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Branding isn't just a logo.

The personality that permeates a product, a service, a place, a person - that's a brand.

Brand expression is the manifestation of the idea. This is what we mean when we say, "That shirt is you."

Naming, design, logos, colors, language, ways of doing business - these are all brand expressions, ways of positioning an entity in a marketplace.

Please download the Branding Case Study to see the work I did with Wolff Olins on Sun Microsystems from 2003 and my work with Blue Shield of California in 2005.