Good Advertising is hard to distill.
Concise, clear, clever - with an absolutely obvious emotional or logical benefit.
Here's a very effective online ad that I wrote for Wells Fargo in 2001.
The concept would have worked for any media - outdoor to direct mail and everything in between.
If you would like to see how we can help clients with Bad Avertising develop Good Advertising, please Download The Before And After Case Study.
Also, please take a look at the Branding Case Study, which contains advertising for Blue Shield and Sun Microsystems, both done by very small teams.
It is radically more cost effective to hire experienced, independent creative professionals than agencies - and oftentimes leaner teams will achieve better results..